The Lifestyle zone is a new focus for this year’s show. From olive oil, to paella pans, fruit juice to mini food ovens, the content will be comprehensive and aims to fulfil the broader interests of visitors of all ages. It showcases new and innovative trends in the foodie world and visitors will be able to learn about food trends, be inspired by food design, experience diverse culinary tastes of the world, and discover innovative technology and time-saving gadgets.