FRESH is the golden thread tying everything in the show together. The show’s narrative is a unique interpretation of the prevailing global obsession with sustainability and a healthier planet, and it’s inspired by the global trend for urban farming and the gradual urbanisation of rural contexts. This is being driven by a worldwide foodie revolution and a desire to grow local and eat fresh. The Good Food & Wine Show offers an exciting range of FRESH foodie experiences, of which seven components comprise themes that awaken the senses: tasting, seeing, smelling, feeling and hearing. These sensory experiences will challenge you to refresh your view of good food and wine and the worlds around them.